About Me

My love for wool starts with my family. I grew up in the Waikato and spent much of it on the family farm in the King Country.  As a result, I’ve developed an afinity for the land and more importantly wool.

My inspiration for my study and involvement in the wool industry started from my Grandfather, who always believed in doing things differently.  His views on the world always challenged traditional thinking and from an appreciation of an industry he was involved in, I would like to help ensure it has a long-term, sustainable and positve future.

One of my favourite memories as a child was at Christmas time on the family farm during shearing time, knowing the shorn wool would ‘magically’  transform in clothing, carpeting and furnishing used all around the world. 

Today,  wool makes up less than one percent of the global fibre market, due to the impact of synthetic fibre and consumers lack of awareness of the values of wool.  I believe for a positive long-term future for wool and the wool industry to be achieved, a new future vision is required. Currently, I am a PhD at Lincoln University, considering “The Future of Wool 2070.

I have a Masters in Agribusiness from The University of Waikato and completed my thesis on “The Future of the Coarse Wool Industry”. In addition, I have completed the Kellogg Rural Leadership Programme and have an undergraduate degree in Business, Majoring in Management.